It's all about capturing leads and leading them to the cash counter. — So you've just started your new gig as a business owner, a.k.a entrepreneur. You have studied the demand for the product or service, possess product knowledge, and are ready to make your first sale. Now is the time to hunt for your ideal customers, handhold and introduce your product to…

If something doesn't sell at 10€, then sell it at 15€ ;) — Using small copywriting tactics while selling used stuff can improve your chances of getting rid of anything. Maybe that old bed, the grand piano, or the unused guitar you bought to learn but couldn’t find the time in years. Leverage on the benefits, play around deadlines, and see how people…

Do you know freebies are essentially a reciprocity trigger? — Remember that friendly salesperson from a nearby eatery with a tray full of bite-sized samples of a delicacy stops you on a busy street, hands you one piece (with a fresh toothpick) to try for “free.” You visit a supermarket, and the store personnel offers you some free candy or…

Emojis, memojis, avatars. Here’s how they evolved and still make millions to their creators. — Emojis, emoticons are the way millennials and the new Gen Z communicate. It’s hard to type how exactly you’re feeling, and emojis are perfect for showing it for you. Emojis, like human emotions, are universal and break all language barriers. You might be an emoji fan 😍 or a fanatic…

If you’re not segmenting and targeting your list, you’re throwing money into the void. — According to recent research by Campaign Monitor, businesses saw a 760% increase in revenue from segmented campaigns. With more than 306 billion emails sent and received each day, targeting your ideal prospect is vital to boosting your business growth. Start sorting through your subscribers before you spend a dollar of…

The article writing format to please readers and SEO engines — In the business of content writing, your article is a product you are trying to sell. And just like any other product, your content will have to hook your customers(readers) and make sure they stay long enough to buy. I have been writing consistently online for almost three years now…

Ignore #5 and you can never be a freelancer — Start with the end in mind. What do you want to achieve by freelancing? Buy a house, perhaps? Or live a nomadic life? Or make just enough to buy whatever you want. How much should you earn to make it happen? Break it into monthly and weekly goals. Once we…

Your best copy or content is useless without an arresting headline — My earlier version of writing headlines fast. I speedily typed 15 headlines around the topic. I then handpicked three and decided upon one. Once I discovered tools and techniques, my process of writing headlines too evolved. Here’s how I create headlines that will invite casual scrollers into immersive readers. 1. Headline Swipe File

#4 might surprise you. — New freelancer on the block, eh? Your mind can explode into scattered bits with ideas and information overload. Just google freelance writing or copywriting, and you’ll fall deeper than the hole into which Alice once fell. Before you waste another minute binge-watching how to get started or how much a…