5 Ways to Nail Your Brand USP
How USP can create a cult of your brand and convert your customers into fanatic fans
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But why? Why should I or anyone choose you or your products and services?
Brands sometimes explain what they can do, but start getting vague as they try to answer questions such as “Who is it for?” “Why they are better?” or “How they are different?”
If you have already defined your USP, then see if it follows any of these ideas. If not, tell me more.
Here are5 ideas with examples of how to craft that crowd-pulling USP.
1. Your Creative Process
Is your product unique? Chances are they are not. So how do you get attention?
Get creative in your messaging. Add an ounce of your personality to your emails or website copy.
Talk about how you create your product, share a nugget of your manufacturing process or the one benefit your product offers others haven’t spoken about(even if they are the same).
“Your USP must be a specific benefit that no other competitor can offer.” — Dan Kennedy
