Find all my “marketing” stories on Medium in one place — As a copywriter, most of my articles are centered around marketing. It's my privilege to present all the marketing-related articles for you to peruse. I believe the little learnings packed inside will throw some light on marketing concepts and give you your time’s worth of value or much more. Top 5 Podcasts for Copywriters and Marketers Podcasts jam-packed with motivational stories and actionable tipsbettermarketing.pub

The strategy, pros, cons, and examples of successful product-led companies — Product Led Growth or PLG is a go-to-market strategy where the product itself does the heavy weight lifting of selling itself and in turn, leads to business growth. Sales/Marketing led growth is a classic business strategy where businesses give all their marbles to the sales team and they would decide…

#4 might surprise you. — New freelancer on the block, eh? Your mind can explode into scattered bits with ideas and information overload. Just google freelance writing or copywriting, and you’ll fall deeper than the hole into which Alice once fell. Before you waste another minute binge-watching how to get started or how much a…

It's all about capturing leads and leading them to the cash counter. — So you've just started your new gig as a business owner, a.k.a entrepreneur. You have studied the demand for the product or service, possess product knowledge, and are ready to make your first sale. Now is the time to hunt for your ideal customers, handhold and introduce your product to…

30 psychological triggers to persuade anyone, Wi-fries, and how to remember everything. — This year was a roller coaster of sorts. The AI writing era has begun whether we like it or not. Have you adapted to the new normal? For instance using ChatGPT or Bard for giving you topic ideas, headlines, summarize, give an alternate phrase, do the research for you, edit…

Wealth with words: Helping business owners create wealth with words. — Hey friend, December is almost here. Are you working during the holiday season or just relaxing with family and friends? I am planning to do a bit of both. Did you snag some blockbuster Thanksgiving, Black Friday and Cyber Monday deals? Tell me about it. I controlled my urge to…

My #1 secret to crafting kickass headlines, one book you need to read to conquer resistance and where is the world’s best copywriting learning resource? — Hey friend, I am drifting into contemplative mode quite often these days. The more I reflect on my past, the more I understand myself. This is helping me to respond to similar situations better. As the year is quickly ending, I feel more compelled to chisel my life to a…

Drawn directly from the pens and minds of legendary writers. Hi there, Love quotes that get you? Me too 🙌 I’ve been on the writing scene for the past 2.5 years. I love my journey so far and don’t want to get back to a 9–5. ⏰ I love creating…

Writing eyeball-stopping headlines, A hard-hitting yet subtle campaign on making your business real, and psychological techniques for cashvertising your campaigns — Hey friend, I’ve been in the midst of a time crisis this week. Diwali the festival of lights is on. And I am all over the place — from cooking festive treats for kids who have an extended weekend till Wednesday. Hopping temples and bursting crackers while managing to post…