The strategy, pros, cons, and examples of successful product-led companies — Product Led Growth or PLG is a go-to-market strategy where the product itself does the heavy weight lifting of selling itself and in turn, leads to business growth. Sales/Marketing led growth is a classic business strategy where businesses give all their marbles to the sales team and they would decide…

#4 might surprise you. — New freelancer on the block, eh? Your mind can explode into scattered bits with ideas and information overload. Just google freelance writing or copywriting, and you’ll fall deeper than the hole into which Alice once fell. Before you waste another minute binge-watching how to get started or how much a…

It's all about capturing leads and leading them to the cash counter. — So you've just started your new gig as a business owner, a.k.a entrepreneur. You have studied the demand for the product or service, possess product knowledge, and are ready to make your first sale. Now is the time to hunt for your ideal customers, handhold and introduce your product to…

How USP can create a cult of your brand and convert your customers into fanatic fans — Order Now! Book it today. Let’s Chat, Get a free trial,… But why? Why should I or anyone choose you or your products and services? Brands sometimes explain what they can do, but start getting vague as they try to answer questions such as “Who is it for?” “Why they…

Do writers have a future? — Is AI going to throw writers out of jobs? For the last two weeks, my eyes are sore from reading posts about writers and copywriters becoming jobless. I had thought AI can never replace a human, but after looking at the capabilities of the latest AI writing tool — Chat-GPT…

Fill your calendar with actionable goals and get crushing. — Thanksgiving. It’s that time of the year again. And for ardent (yet, frugal) shopaholics like me, it’s time to grab huge bargains and deals that happen just once a year. With my eyes wide open for pocket-friendly deals, I chanced upon Nadalie’s Black Friday Offer. Who’s Nadalie? A freelance entrepreneur…

Banish the blank page syndrome forever. — Everybody can write. But you don’t call everyone a “writer.” A writer writes because she likes to write. Because it makes him feel sane. Because that’s what she loves doing the best. Putting all of that woo-woo to the side, practice makes a writer out of a nobody. If you…

Don’t tell me I didn’t warn you! — I was once you. A brand new freelancer with hopes of making millions of dollars in a minuscule timeframe. With goals sky-high and ambition soaring even higher, and heeding my passion to become a freelance writer, and then a freelance copywriter, an author, and everything. …

It’s not the skills. — Why is getting quality clients so hard? For most, it might seem impossible to find a decent client. And for a few, it feels impossible to land any client. And what happens next? The majority quit, some work with anyone who can give them some work and then struggle, and…