New science-backed research says, “Stay optimistic! Your life depends on it.”

Image by Free-Photos from Pixabay

To support #Pride month, businesses splash a rainbow of offers and opportunities this June

Photo by Anna Shvets from Pexels

Free yourself from your tween this summer

Photo by Skylar Jean on Unsplash

Do you know freebies are essentially a reciprocity trigger?

Photo by Tim Douglas from Pexels

Emojis, memojis, avatars. Here’s how they evolved and still make millions to their creators.

Common smileys used
Common smileys used
Image by Pixaline from Pixabay

Really Good Marketing

The 3 things Burger King is trying to accomplish with this teaser

Image: Burger King Facebook

What’s the Goal of the Campaign?

It’s all about replacing mindless shopping with mindful spending and saving habits.

Photo by Andrea Piacquadio from Pexels


I am but half thankful for it. And half guilty.

Photo by Jason Briscoe on Unsplash

It's NOT by using statistics and numbers. And not through a dozen testimonials either.

Image by Free-Photos from Pixabay

Jones used psychological tactics to manipulate his victims to drink the deadly potion in a remote rainforest, Jonestown

Image: “Jonestown massacre” by johndavison883 is marked with CC PDM 1.0

Brinda Koushik

Techie Mom of 2. Freelance Copy and Content writer specializing in Marketing. Parenting and tech.

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