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Brinda Koushik | Copywriter | Mom | Avid Reader
Brinda Koushik | Copywriter | Mom | Avid Reader

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Published in The Startup

·Pinned

3 Effective Ways to Qualify a Lead

Qualify your leads, or see them dry up in a wink — Say you came up with a simple solution for a complex problem and you start your new venture. You have a fair idea of whom to serve but in the whole wide world, how do you call out to your ideal prospects? They may be in your neighborhood and also…

Startup

8 min read

3 Effective Ways to Qualify a Lead
3 Effective Ways to Qualify a Lead

Published in The Startup

·Pinned

9 Key Lead Generation Strategies for Startups and Entrepreneurs

It's all about capturing leads and leading them to the cash counter. — So you've just started your new gig as a business owner, a.k.a entrepreneur. You have studied the demand for the product or service, possess product knowledge, and are ready to make your first sale. Now is the time to hunt for your ideal customers, handhold and introduce your product to…

Startup

8 min read

9 Key Lead Generation Strategies for Startups and Entrepreneurs
9 Key Lead Generation Strategies for Startups and Entrepreneurs

Published in Better Marketing

·Pinned

How Even Mediocre Copywriting Skills Can Help Sell Stuff?

If something doesn't sell at 10€, then sell it at 15€ ;) — Using small copywriting tactics while selling used stuff can improve your chances of getting rid of anything. Maybe that old bed, the grand piano, or the unused guitar you bought to learn but couldn’t find the time in years. Leverage on the benefits, play around deadlines, and see how people…

Advertising

6 min read

How I Made Nearly 1370€ In a Month Selling Used Stuff
How I Made Nearly 1370€ In a Month Selling Used Stuff

Published in Better Marketing

·Pinned

The Hidden Psychology of Free Stuff

Do you know freebies are essentially a reciprocity trigger? — Remember that friendly salesperson from a nearby eatery with a tray full of bite-sized samples of a delicacy stops you on a busy street, hands you one piece (with a fresh toothpick) to try for “free.” You visit a supermarket, and the store personnel offers you some free candy or…

Marketing

5 min read

The Hidden Psychology of Free Stuff
The Hidden Psychology of Free Stuff

Published in UX Collective

·Pinned

The Emoji journey: From self-expression tool to multi-million dollar business

Emojis, memojis, avatars. Here’s how they evolved and still make millions to their creators. — Emojis, emoticons are the way millennials and the new Gen Z communicate. It’s hard to type how exactly you’re feeling, and emojis are perfect for showing it for you. Emojis, like human emotions, are universal and break all language barriers. You might be an emoji fan 😍 or a fanatic…

Startup

8 min read

The Emoji journey: From self-expression tool to multi-million dollar business
The Emoji journey: From self-expression tool to multi-million dollar business

Jun 21

A birdie raised her family here in under 10 days

The surprise visitor who surprised us all this summer. — During Mid-may, my daughter Anu was screaming in joy as she rushed in announcing what she just saw. A nest. — Ma, I saw a nest! With two small eggs. As a kid, I had been a keen nest observer, if I may call it so. When our parents took…

Parenting

6 min read

A birdie raised her family here in under 10 days
A birdie raised her family here in under 10 days

Jun 8

5 Things New Freelancers Shouldn’t Avoid to Be Successful

It’s painful; but no pain, no gain. Freelancing comes with its own set of rules. But it’ll be you who will frame those rules. …

Freelancing

6 min read

5 Things New Freelancers Shouldn’t Avoid to Be Successful
5 Things New Freelancers Shouldn’t Avoid to Be Successful

Jun 2

How to Create A Kick-Ass Portfolio As a Brand New Freelancer?

5 tips from someone who has been there, and still doing that — Who will give you a freelance job without a portfolio, right? Right. And only if you have a job can you create a portfolio, right? Wrong! Feeling overwhelmed by not knowing where to start at the onset of a new career path (that you chose against the wishes of family…

Freelancing

6 min read

How to Create A Kick-Ass Portfolio As a Brand New Freelancer?
How to Create A Kick-Ass Portfolio As a Brand New Freelancer?

May 30

How to Make Your Marketing Work When Selling Makes You Cringe?

Because your product cannot sell itself… — People love to buy but don’t want to be sold. Often businesses forget this logic. Then they hard sell with different marketing strategies — They try a high price point, lower the price or price somewhere in the middle. …

Marketing

5 min read

How to Make Your Marketing Work When Selling Makes You Cringe?
How to Make Your Marketing Work When Selling Makes You Cringe?

Published in Startup Stash

·May 5

Why Is Your Email List Not Converting? What Can You Do About It?

If you’re not segmenting and targeting your list, you’re throwing money into the void. — According to recent research by Campaign Monitor, businesses saw a 760% increase in revenue from segmented campaigns. With more than 306 billion emails sent and received each day, targeting your ideal prospect is vital to boosting your business growth. Start sorting through your subscribers before you spend a dollar of…

Email Marketing

6 min read

Why Is Your Email List Not Converting? What Can You Do About It?
Why Is Your Email List Not Converting? What Can You Do About It?
Brinda Koushik | Copywriter | Mom | Avid Reader

Brinda Koushik | Copywriter | Mom | Avid Reader

Copywriter | Case studies specialist | Linkedin: https://www.linkedin.com/in/brindakoushik/ | SaaS, Tech, Parenting| For inquiries email: brindawrites@gmail.com

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