It's all about capturing leads and leading them to the cash counter. — So you've just started your new gig as a business owner, a.k.a entrepreneur. You have studied the demand for the product or service, possess product knowledge, and are ready to make your first sale. Now is the time to hunt for your ideal customers, handhold and introduce your product to…

If something doesn't sell at 10€, then sell it at 15€ ;) — Using small copywriting tactics while selling used stuff can improve your chances of getting rid of anything. Maybe that old bed, the grand piano, or the unused guitar you bought to learn but couldn’t find the time in years. Leverage on the benefits, play around deadlines, and see how people…

Do you know freebies are essentially a reciprocity trigger? — Remember that friendly salesperson from a nearby eatery with a tray full of bite-sized samples of a delicacy stops you on a busy street, hands you one piece (with a fresh toothpick) to try for “free.” You visit a supermarket, and the store personnel offers you some free candy or…

Emojis, memojis, avatars. Here’s how they evolved and still make millions to their creators. — Emojis, emoticons are the way millennials and the new Gen Z communicate. It’s hard to type how exactly you’re feeling, and emojis are perfect for showing it for you. Emojis, like human emotions, are universal and break all language barriers. You might be an emoji fan 😍 or a fanatic…

The surprise visitor who surprised us all this summer. — During Mid-may, my daughter Anu was screaming in joy as she rushed in announcing what she just saw. A nest. — Ma, I saw a nest! With two small eggs. As a kid, I had been a keen nest observer, if I may call it so. When our parents took…

It’s painful; but no pain, no gain. Freelancing comes with its own set of rules. But it’ll be you who will frame those rules. …

5 tips from someone who has been there, and still doing that — Who will give you a freelance job without a portfolio, right? Right. And only if you have a job can you create a portfolio, right? Wrong! Feeling overwhelmed by not knowing where to start at the onset of a new career path (that you chose against the wishes of family…

Because your product cannot sell itself… — People love to buy but don’t want to be sold. Often businesses forget this logic. Then they hard sell with different marketing strategies — They try a high price point, lower the price or price somewhere in the middle. …

If you’re not segmenting and targeting your list, you’re throwing money into the void. — According to recent research by Campaign Monitor, businesses saw a 760% increase in revenue from segmented campaigns. With more than 306 billion emails sent and received each day, targeting your ideal prospect is vital to boosting your business growth. Start sorting through your subscribers before you spend a dollar of…