🚀 Close the Gap First to Close the Sale, 💡 One SaaS Ad to Add to Your Swipes, 📚 A Book That Can Make You Millions 💰

Helping your business create wealth with words.

Image by Firmbee from Pixabay

Hi friend,

Guess what? My laptop broke, the keyboard to be specific. I’m partially using my phone and onsceen keyboard to type this whole newsletter. But i was bent up on sending this email to you. There is a joy in showing up. better late than never, right?

Now, onto the good stuff…

Golden Copywriting Quote

“Your writing should be so good, people can’t ignore you.”

— Austin Kleon

Cool Copywriting Tip

Focus on the Gap, not the feature or benefit.

People are naturallay wired to avoid pain. The pain creates a gap between their ideal life to their current life.

Master copywriters close those gaps with a dash of emotion and storytelling. So

• Identify a common pain point (the gap) your product or service solves.
• Showcase how your product bridges that gap and creates a more positive emotional state for the reader.

For example, instead of saying “Our backpack is water-resistant,” you could say “Never stress about a sudden downpour ruining your belongings again. Our water-resistant backpack keeps your gear safe, so you can focus on the adventure.”

This shift in focus taps into emotions and creates a desire to close the gap (problem) you’ve identified.

Copy Crackdown

Here’s the homepage of Otter.ai, a tool to record your important meetings or interviews.

Key Takeaways

• Simple language, short and clear sentences.
• The headline is vague for a first time visitor.
• States all the things it can do with a screenshot which is easy to understand.