How to Create Headlines That Hook?
Your best copy or content is useless without an arresting headline
My earlier version of writing headlines fast.
I speedily typed 15 headlines around the topic. I then handpicked three and decided upon one. Once I discovered tools and techniques, my process of writing headlines too evolved.
Here’s how I create headlines that will invite casual scrollers into immersive readers.
1. Headline Swipe File
Run through your swipes quickly. You’ll soon discover certain headlines ideas that beckon your ideal prospects and enchant them into submission.
Umpteen sites are offering a multitude of free swipes, or better, make your own. Sure, it takes time, but it will be more relevant to your niche.
2. Know of a Popular Saying?
Weave your story into that, and lo — your headline looks too familiar to ignore and — in dives, your reader.
For example,
“When new iOS updates get tough, here’s how to get your marketing going!”
or
Your marketing face off with new google algorithm changes begins with this one step!
3. Steal Headlines From a Totally Different Industry
Reading headlines from altogether different industries will ensure your headline is fresh, relevant and resonating.
For instance, one Ad conceptualized by Ogilvy and Mather titled “Gone in 5 seconds” explains that the new Audi R8 coupe speeds up from 0 to 100 in 3.5 seconds.
Can be tweaked as below.
XYZ Plugin Eliminates Low ROI Of Ad Campaigns in 5 Seconds.
4. Headline Analysers
Once you shortlist your headlines, run them through two or three headline analyzers. They rate headlines based on various factors. So it makes it easier for you to pick a headline with the top score.
Here are my top three analyzers for you.
Find more insights in this article — 3 Headline Analyser Tools You Must Know
5. Use Headline Generators
If you can’t imagine writing your own headlines and your clients are pushing you up the wall. Simple. Headline generators to your rescue.
So my top 3 options for generating headlines are,
Go through the article “3 Headline Generators to Help Your Article Grab More Eyeballs” for a quick breakdown of these headline generators.
One thing to remember always is to not let go of the joy of writing or copywriting. Or it’s not really any better than a cringe-worthy 9–5 job.
I’m positive these tips and tools will help you crank out copy faster and have fun when you’re at it.
