Obvious Adams - The One Copywriting Book You Must Read
Awe-inspiring, engaging, and unputdownable. It's short and it's free.
Obvious Adams is the one Copywriting book I read from cover to cover in one sitting. It was so engaging and it taught while it engaged.
The book talks about Oliver B Adam’s humble beginnings in a grocery store. How a speech from James B. Oswald, president of the famous Oswald Advertising Agency at the night school he attended.
He joins the Oswald Ad agency and the rest is history. He went on to own the agency in 20 years.
I discovered this book in a short video on copywriting from Bond Halbert, son of the legendary copywriter Gary Halbert. Bond shares a list of books to be read before you start out as a copywriter. If you haven't subscribed to his videos, you are leaving cash on the table. Go, go go!
The list included,
Obvious Adams — The story of a successful businessman, by Updegraff, Robert R. (Robert Rawls), 1889–1977
Scientific Advertising and My Life in Advertising,
The Robert Collier Letter Book
The Boron Letters, and
The Halbert Copywriting Method Part III: The Simple, Fast, & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads.
Obvious Adams is just 72 pages including a few blank pages and the promos from the publisher that runs about 3-4 pages.
It's available for free in many libraries online. It is worth more than a paid copywriting course. You can easily finish the book in 30–45 minutes.
Key Takeaways.
- Always research a lot before you even write the first draft.
- Make sure to state the obvious.
- Writing long-winded sales copy ain't a sin if it's engaging while also selling(or doing its job).
Obvious Adams left me inspired and willing to go an extra mile on research while writing copy or content. And obviously, it firmed my belief about stating the obvious without assuming the user would understand and appreciate a complicated vocabulary.
You don't have to be a Shakespeare to be a copywriter or even a decent writer.
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